TerraGo Analytics
TerraGo Analytics provides clients with an intuitive way to visualize their data through customizable graphs, charts, and tables, making it easier to track assets and review operations using Tableau, tailored to the specific needs of each business.
In my role as UI/UX Design Lead, I conducted data analysis, developed a new layout, enhanced data visualizations and UI components, and established a foundation for the design templates.
ROLE
UI/UX Design Lead
TEAM
Chip Hathaway, VP Product
Vish Subramanian, Software Development Manager
Noreen Nugent, Tableau Developer
John Suh, Director of Technical Program Management
Dave Reiff, Sr. Director of Services
Ben Chadbourne, Sr. Director of Services
Gaetano Assetta, Sr. Project Manager
Anna Kontorskiy, Technical Project Manager
Tim Jensen, Technical Project Manager
TIMELINE
Aug 2024 - 2025 Mar
PLATFORMS
Web
Project Goal
The goal of this project was to simplify asset and operations data into clear, easy-to-understand visuals using Tableau. By turning raw data into interactive graphs, charts, and tables, the project aimed to help users access key information more easily, make better decisions, and track performance.
Process
The design process involved working closely with the team to improve the structure, accessibility, and presentation of data. Different strategies were explored to enhance clarity and usability, with the design refined through continuous feedback to ensure it met project goals.
Design Process Breakdown
a. Collaborating with Project Managers and Analyzing Data
Worked closely with project managers to analyze and understand the data. Categorized, grouped, and ungrouped data while establishing a clear hierarchy based on its importance.
b. Restructuring Navigation and Information Architecture
Redesigned the navigation system and reorganized the information architecture to improve accessibility and clarity.
c. Exploring and Implementing Data Visualizations
Researched and selected the most effective graph, chart, and table types to clearly represent the data.
d. Final Review and Validation
Conducted a comprehensive design and structure review with project managers and Tableau analysts to ensure accuracy and usability.
Design Overview
The design focuses heavily on data visualization, ensuring users can view information from a top-level overview down to detailed data, making it easier to digest throughout the page. Additionally, a side column is used to highlight or emphasize other types of data effectively.
Chart and Maps to Highlight Key Data
Each page features a prominent top-level visualization, such as a map or chart, designed to be visually appealing using effective design and color schemes. This helps draw users' attention to the most important data, enhancing clarity and engagement.
Key Numbers at a Glance
The design highlights key numbers to help users quickly identify important data. Information is presented clearly through various data types, such as dates, rates, or counts, allowing users to grasp key insights at a glance without overwhelming details.
Visualizing Additional Information Clearly
When presenting additional data, different types of graphs or charts are displayed. This information is placed in a side column, allowing users to view and explore extra details by section.
